Endangered Animal Crackers

This packaging series is inspired by the vast amount of endangered species that are fighting to survive, especially the tiger, elephant and turtle. The communication purpose of this series is to persuade the viewer to purchase these crackers and for one to become more informed about endangered species and what one can do to save them. Through the design element of color, I support the principle of pattern through the dynamic and colorful patterns my packaging contains. The shape of the large graphic elements in the packaging series demonstrate the principle of hierarchy, while the space around and between graphic and typographic elements of the packaging demonstrates a sense of proportion/scale for the viewer.

  • Type: Packaging
  • Purpose: Series
  • Year: 2015